Last Thursday, February 25, Fernando Vázquez, CEO and founder of Naturcode, participated in the webinar organized by the Granada Chamber of Commerce under the title ‘Digitalization of the Food Industry’. The main objective of this event was to discuss the current situation of Granada’s food industry in the digital environment, for which it brought together seven influential experts from the sector.
The director of Industries, Innovation and Agri-food Chain, Cristina del Toro, kicked-off the event acknowledging the work of the companies and thanking them for their participation in the webinar. The topics discussed in the event were the promotion of entrepreneurship in the digital environment and the evaluation of the role of technology centers in the digitalization and internationalization of companies.
Naturcode was represented by its CEO, Fernando Vázquez, who explained the main functions of this tool. He continued with a description of Naturcode’s competitive environment and its journey, providing participants with a timeline of achievements, where reference was made to the evolution that the company has undergone from its beginnings to the present date.
In addition, he explained the key aspects that have led to smart labeling being one of the priorities for those companies that seek to go one step further, entering fully into the digital world.
A presentation of the advantages of using Naturcode and how they benefit each and every one of the parts of the agri-food chain were key aspects to capture the attention of those attending the event.
As the CEO of Naturcode commented, “the buying habits of the Spanish people have changed, placing digitalization not only as an option, but as a necessity. This is the main reason why a large part of Spaniards prefers to shop in stores of the large chains, while at the same time small local stores are losing customers. In our country, only 100,000 of the 900,000 products that are commercialized invest in digitalization, which translates into 90% of analog products”.
Naturcode believes that information is one of the main sources of value for a brand, since “complying with the regulations has gone from being an obligation to becoming a necessity, which has resulted in a considerably increase in its role as a competitiveness factor”, pointed out Fernando Vázquez. In addition, he stated that “in the case of products labeled with Naturcode, when the consumers find out that there is a scientific committee behind them, their mindset changes, and their trust and confidence in the product increase. In the end, this leads to an increase of value across the entire agri-food chain”.
Fernando Vázquez concluded his presentation with the following idea:
“Truthful and transparent information is essential if we want to change the shopping cart for the action cart”.