The start-up Naturcode will participate in the seventh edition of Andalucía Sabor, which will take place from September 23 to 25 at the FIBES I fairgrounds, inside the Conference and Exhibition Center of Seville.
Organized by the Andalusian Ministry of Agriculture, Livestock, Fisheries and Sustainable Development, the exhibition aims to bring together all the region’s agri-food offerings to strengthen their presence in the national and international markets. It will be a space where exhibiting companies can establish valuable contacts, generate business opportunities, and explore new markets.
This new edition has digitalization as a key topic. With this innovative spirit, Andalucía Sabor has opted to put the spotlight on the participating companies and enhance their visibility.
To achieve this, the Regional Government of Andalusia has contracted the services of Naturcode, the first platform in our country that provides a solution that connects directly agri-food producers and consumers through the ethical labeling of products.
Born in Andalusia and recognized by the Cerdà Institute, Naturcode believes that transparent, reliable and ethical information will lead production, distribution and consumption into a more profitable and sustainable model. Naturcode offers to consumers information about agri-food products as well as the possibility of doing evaluations, giving their opinions, and buying the products.
Naturcode’s system thus benefits both consumers, who receive all the relevant information about the products, and producers, who automatically discover how their offerings perform in the marketplace.
The platform lays the foundation for this relationship on its pioneering code of ethics, an instrument that includes the values and principles of the start-up, endorsed by four independent consumer associations.
The producers that subscribe to Naturcode’s smart labeling accept this code of ethics through which everything that happens in the agri-food distribution system is reported reliably and transparently.
Digitalization of Andalusian products through QR and NFC technologies
Naturcode has offered all the participating companies of Andalucía Sabor two ethical labels so they can experience the operation of the platform during the fair.
More than 120 producers, associations and organizations have requested the techno-ethical labels and almost 300 products will have this technology available during the event.
Visitors, just by bringing their mobile phones close to one of these labels, will access complete information. They will be able to learn from the origin of the product to contact details of the producer, as well as other information of interest that does not appear on conventional labels. This information will be available in Spanish and English.
The implementation of the NFC system, a short-range, high-frequency wireless communication technology that allows the exchange of data between devices, reaches the Andalusian agri-food event thanks to the collaboration of Naturcode with Avery Dennison, a world leader in adhesive technologies.
To promote the use of these smart labels, a contest will be held where free subscriptions will be awarded to producers who achieve the highest number of scans and the best ratings.
In addition, Naturcode will have its own stand at the fair where companies and visitors will be able to learn about the project and how they can be part of this smart labeling revolution.